Adding Value

Vikingod · Sep 5, 2006, 04:01 PM

Source: GamesIndustry
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It's been two years since in-game advertising firm Double Fusion was established, but just a few months since Jonathan Epstein, formerly of the United Talent Agency and IGN Entertainment, joined the company as CEO.

Here, he discusses why there's a need for in-game advertising, how to ensure it doesn't damage the gamer's experience, and what impact the arrival of the next-gen consoles is likely to have.

Sep 5, 2006, 04:01 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,187 Rep Power: 109 System Specs	Adding Value Source: GamesIndustry ________ It's been two years since in-game advertising firm Double Fusion was established, but just a few months since Jonathan Epstein, formerly of the United Talent Agency and IGN Entertainment, joined the company as CEO. Here, he discusses why there's a need for in-game advertising, how to ensure it doesn't damage the gamer's experience, and what impact the arrival of the next-gen consoles is likely to have. __________________ *How You Can Help DriverHeaven By Using Digg*