The secrets of 'World of Warcraft's' success

Iria · Sep 7, 2006, 04:29 AM

Source: News.com
________
AUSTIN, Texas--If there was one piece of noteworthy news that came out of the first day of the annual Austin Game Conference here Wednesday, it was that "World of Warcraft" publisher Blizzard Entertainment provided keynote entertainment.

Since the 2004 launch of the smash hit--which is now approaching 7 million paying subscribers and $1 billion in annual sales--Blizzard has been hard to find at the plethora of video game industry events, a rarity among major publishers.

And while Rob Pardo, vice president of game design, didn't reveal any news in his morning speech, he did pull back the curtain on what Blizzard sees as the keys to the company's runaway success with "WoW."

Sep 7, 2006, 04:29 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 76	The secrets of 'World of Warcraft's' success Source: News.com ________ AUSTIN, Texas--If there was one piece of noteworthy news that came out of the first day of the annual Austin Game Conference here Wednesday, it was that "World of Warcraft" publisher Blizzard Entertainment provided keynote entertainment. Since the 2004 launch of the smash hit--which is now approaching 7 million paying subscribers and $1 billion in annual sales--Blizzard has been hard to find at the plethora of video game industry events, a rarity among major publishers. And while Rob Pardo, vice president of game design, didn't reveal any news in his morning speech, he did pull back the curtain on what Blizzard sees as the keys to the company's runaway success with "WoW."