Read More/Source: Reuters
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NEW YORK (Reuters) - YouTube, the popular online video sharing service, is teaming up with major marketing and media partners for a competition to discover the most talented unsigned bands on its site.
The promotion announced on Wednesday, called YouTube Underground, is the latest step by the start-up company to build a mainstream media model around the thousands of videos uploaded by users and viewed more than 100 million times a day.
Bands can submit original videos from October 2 through October 18 and site visitors will vote for their favorites. The finalists will appear on ABC's "Good Morning America" show. Walt Disney Co. owns the ABC network.