TiVo Debuts New Ad Analysis Services

Iria · Sep 21, 2006, 05:06 AM

Source: BetaNews
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TiVo continues to work on giving advertisers clearer information on its users' DVR viewing by partnering with Chicago-based market analytics firm Information Resources on two new services. The first would provide second-by-second analysis of viewing patterns, while the other would create a consumer panel that would track purchasing decisions.

Sep 21, 2006, 05:06 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	TiVo Debuts New Ad Analysis Services Source: BetaNews _______ TiVo continues to work on giving advertisers clearer information on its users' DVR viewing by partnering with Chicago-based market analytics firm Information Resources on two new services. The first would provide second-by-second analysis of viewing patterns, while the other would create a consumer panel that would track purchasing decisions.