Cisco spends millions on becoming household name

Iria · Oct 5, 2006, 09:05 PM

Source: News.com
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Cisco Systems, the largest maker of Internet networking equipment in the world, kicked off a $100 million campaign on Thursday to make its brand a household name.

Unlike Microsoft, Apple Computer or Intel, the San Jose, Calif.-based company is only remotely known by most people--despite generating $28.5 billion in revenue last year and making most of the equipment used to shuttle traffic around the Internet.

Oct 5, 2006, 09:05 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Cisco spends millions on becoming household name Source: News.com ______ Cisco Systems, the largest maker of Internet networking equipment in the world, kicked off a $100 million campaign on Thursday to make its brand a household name. Unlike Microsoft, Apple Computer or Intel, the San Jose, Calif.-based company is only remotely known by most people--despite generating $28.5 billion in revenue last year and making most of the equipment used to shuttle traffic around the Internet.