VIA, SiS add new K7 chipset offerings

ToshiroOC · Mar 5, 2003, 01:31 PM

Chipset designers are redirecting their energy back to the Advanced Micro Devices (AMD) K7-platform market, as the licensing issue of Intel’s latest Springdale products remains unsettled and AMD has announced that it now plans to launch its K8-core Athlon 64 in September.

VIA Technologies, the largest AMD chipset supplier, recently started releasing its DDR400-supporting KT400A to motherboard clients on a small scale to keep its leading status in the high-end sector. VIA has been the leader in developing K8-based chipsets. However, since AMD has delayed the launch of its K8 processors, VIA will not be able to enjoy the advantage much.

Although VIA is still the biggest K7 chipset provider, claiming a market share of 70%, the company is facing escalating competition from Silicon Integrated Systems (SiS) and Nvidia.

Gradually moving its target market from the low-end to the high-end segment, SiS recently announced that its latest SiS746FX has been adopted by Asustek Computer’s Asrock subsidiary, which used to equip all of its motherboards with VIA products. To strengthen its high-end portfolio, SiS indicated that it is planning to add one more K7 chipset shortly. According to the chipset designer, its share in the K7-platform market is now close to 30%.

Nvidia, helped by the improved price/performance ratio of its nForce2 chipsets, has also enjoyed rising shipments in the market. Though Nvidia currently accounts for less than 5% of the AMD chipset market, company president and CEO Huang Jen-hsun in a recent interview announced a very optimistic goal for Nvidia to grab a 50% market share by year-end.

The increasing number of participants and declining market share of AMD heralds ever-fiercer competition ahead. Under the circumstances, one small error in product planning or marketing strategies may be the crucial factor that makes companies lose market share.

--Source: Digitimes

Article can be read here.

Necrosis · Mar 5, 2003, 04:51 PM

Wow..only 5% for Nvidia? I thought it would be more than that. SIS does make a good product too, I had the Asus PS533 which was a very nice board.

Mar 5, 2003, 01:31 PM	#1
ToshiroOC Unbiased. Join Date: Jun 2002 Posts: 4,812 Rep Power: 0	VIA, SiS add new K7 chipset offerings Chipset designers are redirecting their energy back to the Advanced Micro Devices (AMD) K7-platform market, as the licensing issue of Intel’s latest Springdale products remains unsettled and AMD has announced that it now plans to launch its K8-core Athlon 64 in September. VIA Technologies, the largest AMD chipset supplier, recently started releasing its DDR400-supporting KT400A to motherboard clients on a small scale to keep its leading status in the high-end sector. VIA has been the leader in developing K8-based chipsets. However, since AMD has delayed the launch of its K8 processors, VIA will not be able to enjoy the advantage much. Although VIA is still the biggest K7 chipset provider, claiming a market share of 70%, the company is facing escalating competition from Silicon Integrated Systems (SiS) and Nvidia. Gradually moving its target market from the low-end to the high-end segment, SiS recently announced that its latest SiS746FX has been adopted by Asustek Computer’s Asrock subsidiary, which used to equip all of its motherboards with VIA products. To strengthen its high-end portfolio, SiS indicated that it is planning to add one more K7 chipset shortly. According to the chipset designer, its share in the K7-platform market is now close to 30%. Nvidia, helped by the improved price/performance ratio of its nForce2 chipsets, has also enjoyed rising shipments in the market. Though Nvidia currently accounts for less than 5% of the AMD chipset market, company president and CEO Huang Jen-hsun in a recent interview announced a very optimistic goal for Nvidia to grab a 50% market share by year-end. The increasing number of participants and declining market share of AMD heralds ever-fiercer competition ahead. Under the circumstances, one small error in product planning or marketing strategies may be the crucial factor that makes companies lose market share. --Source: Digitimes Article can be read here.

Mar 5, 2003, 04:51 PM	#2
Necrosis HardwareHeaven Extreme Member Join Date: May 2002 Location: Ohio Posts: 8,838 Rep Power: 131 System Specs	Wow..only 5% for Nvidia? I thought it would be more than that. SIS does make a good product too, I had the Asus PS533 which was a very nice board.