Study questions popularity of iPod video

Iria · Nov 20, 2006, 08:33 PM

Source: ZDNet
_________
Nielsen Media Research has gathered its first data on the audience for Apple Computer's iPod, calling into question the popularity of its video offering.

Owners of Apple's ubiquitous portable media player spend far more time on it listening to music or audio podcasts than they do using it to watch TV or movies. That was among the findings in a preliminary study conducted by the audience-measurement service in October--about one year after a video window was introduced to iPod and its corresponding Internet platform, iTunes.

Nov 20, 2006, 08:33 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Study questions popularity of iPod video Source: ZDNet _________ Nielsen Media Research has gathered its first data on the audience for Apple Computer's iPod, calling into question the popularity of its video offering. Owners of Apple's ubiquitous portable media player spend far more time on it listening to music or audio podcasts than they do using it to watch TV or movies. That was among the findings in a preliminary study conducted by the audience-measurement service in October--about one year after a video window was introduced to iPod and its corresponding Internet platform, iTunes.