Source: News.com
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Wal-Mart Stores has entered the fledgling but growing market of movie downloads with a new service that bundles a digital copy of a film with the purchase of a hard copy of the DVD.
The movie download program, announced Tuesday, begins with sales of the DVD of the Warner Bros. flick
Superman Returns. Starting Wednesday, when customers purchase the disc from Wal-Mart, they will be able to choose from one of three options for a digital copy: $1.97 for a download formatted for portable devices, $2.97 for one that's compatible with computers, and $3.97 for one that works on both portable devices and PCs. Then, upon returning to their computers, buyers of the
Superman Returns bundled DVD can enter a redemption code on Wal-Mart's
beta video download site and obtain the digital version.