Now playing on TiVo: targeted ads

Iria · Nov 28, 2006, 09:05 PM

Source: ZDNet
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Given the choice, would you watch commercials?

TiVo, maker of the popular digital video recorder (DVR), announced a new "program placement" feature on Tuesday that offers customers the option to watch a product commercial or a promotion for another show after viewing a recorded program.

Each time TiVo customers view a recorded program, the new menu options will appear alongside the delete or save options. Those new options will include a brand logo or question asking if the viewer would like to watch promotional content, which can run up to two minutes.

Pluvious · Nov 28, 2006, 09:44 PM

Sign me up! i want to watch it!!!

/sacasm off

Sometimes I'm glad I still own the old series 1 version. I don't get these "features".

Nov 28, 2006, 09:05 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Now playing on TiVo: targeted ads Source: ZDNet ________ Given the choice, would you watch commercials? TiVo, maker of the popular digital video recorder (DVR), announced a new "program placement" feature on Tuesday that offers customers the option to watch a product commercial or a promotion for another show after viewing a recorded program. Each time TiVo customers view a recorded program, the new menu options will appear alongside the delete or save options. Those new options will include a brand logo or question asking if the viewer would like to watch promotional content, which can run up to two minutes.

Nov 28, 2006, 09:44 PM	#2
Pluvious Elisha = hottie Join Date: Jul 2003 Location: USA CA. SF Bay Area Posts: 1,318 Rep Power: 0	Sign me up! i want to watch it!!! /sacasm off Sometimes I'm glad I still own the old series 1 version. I don't get these "features". __________________