Microsoft Seeks Ad-Targeting Patent for DVRs

Iria · Dec 10, 2006, 03:25 AM

Source: Yahoo! News
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The digital video recorder, popularized by ReplayTV and TiVo, gave consumers control over television advertising. Now Microsoft is mulling how to put advertisers back in the picture.

In a patent application filed on Thursday that seems as sensible as a perforated umbrella, Microsoft describes a system for DVR-based targeted advertising.

Dec 10, 2006, 03:25 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Microsoft Seeks Ad-Targeting Patent for DVRs Source: Yahoo! News _________ The digital video recorder, popularized by ReplayTV and TiVo, gave consumers control over television advertising. Now Microsoft is mulling how to put advertisers back in the picture. In a patent application filed on Thursday that seems as sensible as a perforated umbrella, Microsoft describes a system for DVR-based targeted advertising.