CBS Records Brand Revived for ITunes Deal

Iria · Dec 15, 2006, 07:19 PM

Source: BetaNews
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Continuing his public demonstration that a scaled-down media company can perhaps accomplish more than a single, conglomerate colossus of swallowed-up media brands, CBS Corp. CEO Les Moonves is reviving one of the greatest and most storied brands in the history of all media - CBS Records - in order that his company, now separate from Viacom, can partner with music providers such as Apple's iTunes.

Dec 15, 2006, 07:19 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	CBS Records Brand Revived for ITunes Deal Source: BetaNews ________ Continuing his public demonstration that a scaled-down media company can perhaps accomplish more than a single, conglomerate colossus of swallowed-up media brands, CBS Corp. CEO Les Moonves is reviving one of the greatest and most storied brands in the history of all media - CBS Records - in order that his company, now separate from Viacom, can partner with music providers such as Apple's iTunes.