Study: Zune Sales Slow But Steady

Iria · Jan 6, 2007, 01:48 AM

Source: BetaNews
________
While Microsoft is adamant that sales of its Zune player are 'meeting expectations,' data from market research firm Current Analysis indicates that the device failed to break into the top 10 in sales, and is competing in the wrong market segment. As a hard drive based player, Microsoft has already limited itself to 20 percent of the overall digital music player market. Eight of the top ten players were Apple models, with the remaining two belonging to SanDisk.

However, within the HDD player segment, Redmond is actually performing quite well, with about one out of every eight players being a Zune, or 12 percent. Current's sales data only includes sales from five retailers: Best Buy, Circuit City, CompUSA, Staples and RadioShack. The player is found in most of their stores. Publicly, Microsoft has said it expects to sell 1 million players by June.

SFOSOK · Jan 6, 2007, 03:16 AM

Zune will beat Ipod as much as the PS3 will beat the Xbox360

BlueMak · Jan 6, 2007, 08:54 AM

Just wait till Zune 360.

YAYitsAndrew · Jan 6, 2007, 05:17 PM

I'm not buying one of these things until they make one that supports playforsure.

SFOSOK · Jan 7, 2007, 03:10 AM

Quote:

Originally Posted by BlueMak

Just wait till Zune 360.

its already big and ugly enough.

I know! Microsoft can add a screen to the side of the 360, cut costs, and advertise it as the "portable" media solution every gamer needs.

they can add straps on it and make it into a backpack too.

Dark Lord · Jan 7, 2007, 03:52 AM

if i was to get a portable mp3 player, im pretty sure a zone would be one of the considerd ones. i dont think id ever actually consider getting an ipod.

CJLMTLCA · Jan 7, 2007, 05:08 PM

No mention of SQ. I assume the sound is good? Compared to iPod?

Jan 6, 2007, 01:48 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Study: Zune Sales Slow But Steady Source: BetaNews ________ While Microsoft is adamant that sales of its Zune player are 'meeting expectations,' data from market research firm Current Analysis indicates that the device failed to break into the top 10 in sales, and is competing in the wrong market segment. As a hard drive based player, Microsoft has already limited itself to 20 percent of the overall digital music player market. Eight of the top ten players were Apple models, with the remaining two belonging to SanDisk. However, within the HDD player segment, Redmond is actually performing quite well, with about one out of every eight players being a Zune, or 12 percent. Current's sales data only includes sales from five retailers: Best Buy, Circuit City, CompUSA, Staples and RadioShack. The player is found in most of their stores. Publicly, Microsoft has said it expects to sell 1 million players by June.

Jan 6, 2007, 03:16 AM	#2
SFOSOK 939 Goin Strong Join Date: Jul 2005 Location: Ontario Posts: 7,033 Rep Power: 90 System Specs	Zune will beat Ipod as much as the PS3 will beat the Xbox360 __________________ Warning - Explicit Content Preceeding METAL!!

Jan 6, 2007, 08:54 AM	#3
BlueMak HH's Asteroids' Dominator Join Date: Nov 2004 Location: Hellas->Macedonia->Thessaloniki Posts: 13,475 Rep Power: 349 System Specs	Just wait till Zune 360. __________________ The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis This is slavery, not to speak one's thought. [Euripides-The Phoenician Women (c.411-409 B.C.)] http://www.macedonia.info/FALLACIESANDFACTS.htm *Sic semper tyrannis.*

Jan 6, 2007, 05:17 PM	#4
YAYitsAndrew Anti-Piracy Poster Boy Join Date: Oct 2004 Location: NJ Posts: 2,605 Rep Power: 79 System Specs	I'm not buying one of these things until they make one that supports playforsure. __________________ "It is because the resistance to paying for copyrighted material, although often characterized as arising from a supposed technical burden or principled concern for the public interest, arises rather from exactly the same segment of the brain that is dominant in shoplifters." - Mark Helprin, Digital Barbarism In other words, it's never okay to steal even if you think you have a good reason! www.yayitsandrew.com

Jan 7, 2007, 03:52 AM	#6
Dark Lord HardwareHeaven Extreme Member Join Date: Jul 2004 Location: Grand Rapids, MI Posts: 5,945 Rep Power: 125 System Specs	if i was to get a portable mp3 player, im pretty sure a zone would be one of the considerd ones. i dont think id ever actually consider getting an ipod. __________________

Jan 7, 2007, 05:08 PM	#7
CJLMTLCA 14X Join Date: Jan 2006 Location: Montreal, Canada Posts: 633 Rep Power: 63 System Specs	No mention of SQ. I assume the sound is good? Compared to iPod? __________________