How Steve Jobs blew his iPhone keynote

Vikingod · Jan 19, 2007, 03:26 PM

Source: ComputerWorld
___________
Steve Jobs' blockbuster keynote at last week's Macworld was brilliantly and powerfully delivered -- one of his best ever. It was also a colossal mistake.

The keynote certainly looked familiar -- the famous jeans and black turtleneck, the black background and giant screen. But Jobs did something unique with this speech: He announced, in detail, a major new product six months before its expected availability. Apple's famous formula, successfully applied to dozens of iPod models, Macs and operating system rollouts, keeps details secret until products are ready to ship.

Sure, Jobs did the same thing -- sort of -- when he preannounced Apple TV back in September. But that speech lacked product details or even the correct brand name. Last week's iPhone keynote was the first in Apple's history in which a major new product line was unveiled in detail long before its actual ship date.

Jan 19, 2007, 03:26 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,187 Rep Power: 109 System Specs	How Steve Jobs blew his iPhone keynote Source: ComputerWorld ___________ Steve Jobs' blockbuster keynote at last week's Macworld was brilliantly and powerfully delivered -- one of his best ever. It was also a colossal mistake. The keynote certainly looked familiar -- the famous jeans and black turtleneck, the black background and giant screen. But Jobs did something unique with this speech: He announced, in detail, a major new product six months before its expected availability. Apple's famous formula, successfully applied to dozens of iPod models, Macs and operating system rollouts, keeps details secret until products are ready to ship. Sure, Jobs did the same thing -- sort of -- when he preannounced Apple TV back in September. But that speech lacked product details or even the correct brand name. Last week's iPhone keynote was the first in Apple's history in which a major new product line was unveiled in detail long before its actual ship date. __________________ *How You Can Help DriverHeaven By Using Digg*