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DriverHeaven Extreme Member
Join Date: Apr 2004
Posts: 7,275
Rep Power: 89 ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |
Analyst: LG Should Enjoy Its 'Prada' Premium While It Lasts
Source: BetaNews
___________ In a statement to BetaNews this afternoon, James McQuivey, professor of mass communication at Boston University and a former Forrester Research vice president, expressed skepticism that premium branding such as the Prada brand being attached to LG's top-of-the-line wireless phone, can be used as a profit driver for the company in the long term. |
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Delete Me
Join Date: Mar 2004
Posts: 14,648
Rep Power: 0 ![]() ![]() ![]() ![]() ![]() ![]() |
I think it's hilarous that LG beat apple to market with this idea
![]() much like Samsung lurks behind Motorola and stomps their offering son all fronts within about 3 monthes: [a909 stomped the RAZR, BlackJack stomped the Moto Q, etc] more power to LG...and, well, this guy needs to look at the D&G RAZR before he says boutique branding doesn't work |
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