Analyst: LG Should Enjoy Its 'Prada' Premium While It Lasts

Iria · Jan 21, 2007, 05:31 AM

Source: BetaNews
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In a statement to BetaNews this afternoon, James McQuivey, professor of mass communication at Boston University and a former Forrester Research vice president, expressed skepticism that premium branding such as the Prada brand being attached to LG's top-of-the-line wireless phone, can be used as a profit driver for the company in the long term.

pr0digal jenius · Jan 21, 2007, 08:27 AM

I think it's hilarous that LG beat apple to market with this idea

much like Samsung lurks behind Motorola and stomps their offering son all fronts within about 3 monthes: [a909 stomped the RAZR, BlackJack stomped the Moto Q, etc]

more power to LG...and, well, this guy needs to look at the D&G RAZR before he says boutique branding doesn't work

Jan 21, 2007, 05:31 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Analyst: LG Should Enjoy Its 'Prada' Premium While It Lasts Source: BetaNews ___________ In a statement to BetaNews this afternoon, James McQuivey, professor of mass communication at Boston University and a former Forrester Research vice president, expressed skepticism that premium branding such as the Prada brand being attached to LG's top-of-the-line wireless phone, can be used as a profit driver for the company in the long term.

Jan 21, 2007, 08:27 AM	#2
pr0digal jenius Delete Me Join Date: Mar 2004 Posts: 14,648 Rep Power: 0	I think it's hilarous that LG beat apple to market with this idea much like Samsung lurks behind Motorola and stomps their offering son all fronts within about 3 monthes: [a909 stomped the RAZR, BlackJack stomped the Moto Q, etc] more power to LG...and, well, this guy needs to look at the D&G RAZR before he says boutique branding doesn't work