AMD selling beauty and the brand

Iria · Jan 24, 2007, 04:13 AM

Source: News.com
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Advanced Micro Devices' hopes for limiting Intel's surge in 2007 are coming into focus.

Things have changed a bit in the ongoing tussle between Intel and AMD. After a three-year hiatus, the Core 2 Duo brought Intel back into the good graces of the PC enthusiast, and price wars have taken their toll on AMD as it prepares to announce disappointing earnings later Tuesday.

The company plans to counter the positive reviews of Intel's chips by pointing out that the processor alone doesn't make the PC. It's taking aim at the performance of Intel's integrated graphics chips, emphasizing its work with graphics specialists such as Nvidia and its own ATI Technologies graphics division.

Jan 24, 2007, 04:13 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	AMD selling beauty and the brand Source: News.com _________ Advanced Micro Devices' hopes for limiting Intel's surge in 2007 are coming into focus. Things have changed a bit in the ongoing tussle between Intel and AMD. After a three-year hiatus, the Core 2 Duo brought Intel back into the good graces of the PC enthusiast, and price wars have taken their toll on AMD as it prepares to announce disappointing earnings later Tuesday. The company plans to counter the positive reviews of Intel's chips by pointing out that the processor alone doesn't make the PC. It's taking aim at the performance of Intel's integrated graphics chips, emphasizing its work with graphics specialists such as Nvidia and its own ATI Technologies graphics division.