Yahoo To Launch 100 Branded Entertainment Sites

Vikingod · Feb 2, 2007, 02:26 AM

Source: InformationWeek
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Yahoo has embarked on a new ad strategy that will wrap all its content and social networking tools around a single entertainment brand that the portal hopes will attract a passionate audience for advertisers.

Called Brand Universe, the initiative involves launching by the end of the year 100 separate Web sites that take information and services scattered throughout the portal. It then brings them together and funnels them into one branded place. "What we haven't done up until now is to aggregate all of the information and services into one location to have them more easily connect to each other in a social context," Sean Atkins, head of programming and development for entertainment and games at Yahoo, said.

Feb 2, 2007, 02:26 AM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	Yahoo To Launch 100 Branded Entertainment Sites Source: InformationWeek __________ Yahoo has embarked on a new ad strategy that will wrap all its content and social networking tools around a single entertainment brand that the portal hopes will attract a passionate audience for advertisers. Called Brand Universe, the initiative involves launching by the end of the year 100 separate Web sites that take information and services scattered throughout the portal. It then brings them together and funnels them into one branded place. "What we haven't done up until now is to aggregate all of the information and services into one location to have them more easily connect to each other in a social context," Sean Atkins, head of programming and development for entertainment and games at Yahoo, said.