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Yahoo seeks to make paid search results more relevant

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Old Feb 5, 2007, 03:31 AM   #1
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Yahoo seeks to make paid search results more relevant
Source: SFGate
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Yahoo Inc. embarks on a critical overhaul to its search engine starting Monday, although few users will probably notice.

The changes the Sunnyvale company plans are to the advertisements that appear next to search results, a lucrative business it has failed to fully capitalize on.
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