TiVo Users Favor Bud Light, Doritos Bowl Spots

Iria · Feb 5, 2007, 09:40 PM

Source: BetaNews
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TiVo said Monday in its annual analysis of the Super Bowl viewing habits that Bud Light and Doritos were the biggest winners in viewership, although K-Fed's highly anticipated -- and much promoted -- Nationwide commercial made a decent showing.

Statistics are compiled using data culled anonymously from 10,000 TiVo subscribers. From there, the company uses the data to show what moments -- and in this case commercials -- best kept the viewer's attention.

In addition, advertisers are now allowing users to download the commercials to view on-demand through TiVo's Product Watch service, which downloads promotional content based on user preferences.

Feb 5, 2007, 09:40 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	TiVo Users Favor Bud Light, Doritos Bowl Spots Source: BetaNews ________ TiVo said Monday in its annual analysis of the Super Bowl viewing habits that Bud Light and Doritos were the biggest winners in viewership, although K-Fed's highly anticipated -- and much promoted -- Nationwide commercial made a decent showing. Statistics are compiled using data culled anonymously from 10,000 TiVo subscribers. From there, the company uses the data to show what moments -- and in this case commercials -- best kept the viewer's attention. In addition, advertisers are now allowing users to download the commercials to view on-demand through TiVo's Product Watch service, which downloads promotional content based on user preferences.