DVR Owners Don't Always Skip Commercials

Iria · Feb 16, 2007, 10:03 PM

Source: BetaNews
___________
A new study out by Nielsen seems to indicate that DVR owners watch far more commercials than some may think.

On average, owners of DVRs still end up watching about two-thirds of ads. A big reason for this is even through many use it to record shows, most still end up watching the show at its normal start time, which means the commercials cannot be fast-forwarded through.

Iria · Feb 16, 2007, 10:04 PM

Not to burst Nielsen's bubble, but at least my friends and I ... we never watch live TV (except maybe sports). Closest I will come is starting the show late enough to be sure I can skip all the ads.

Feb 16, 2007, 10:03 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	DVR Owners Don't Always Skip Commercials Source: BetaNews ___________ A new study out by Nielsen seems to indicate that DVR owners watch far more commercials than some may think. On average, owners of DVRs still end up watching about two-thirds of ads. A big reason for this is even through many use it to record shows, most still end up watching the show at its normal start time, which means the commercials cannot be fast-forwarded through.

Feb 16, 2007, 10:04 PM	Thread Starter #2
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Not to burst Nielsen's bubble, but at least my friends and I ... we never watch live TV (except maybe sports). Closest I will come is starting the show late enough to be sure I can skip all the ads.