Hollywood to provide ‘instant’ digital films

Iria · Mar 5, 2007, 04:17 PM

Source: MSNBC
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LOS ANGELES - Tired of being turned away at the theater box office when a movie’s sold out? Unhappy there’s no art-house theater in your neighborhood to cater to your hoity-toity theatrical tastes.

Those days could be ending, say representatives of Universal Pictures, Warner Bros. Entertainment and a company called Digital Cinema Implementation Partners.

The three are working on a new digital film delivery system that, if successful, could give theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand for it arises. At the same time, theater operators could boot out a surprise stinker and even book in for a day or two an art-house film with a small but devoted audience.

Mar 5, 2007, 04:17 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Hollywood to provide ‘instant’ digital films Source: MSNBC ______ LOS ANGELES - Tired of being turned away at the theater box office when a movie’s sold out? Unhappy there’s no art-house theater in your neighborhood to cater to your hoity-toity theatrical tastes. Those days could be ending, say representatives of Universal Pictures, Warner Bros. Entertainment and a company called Digital Cinema Implementation Partners. The three are working on a new digital film delivery system that, if successful, could give theater operators the flexibility to put a popular movie on an extra screen as quickly as the demand for it arises. At the same time, theater operators could boot out a surprise stinker and even book in for a day or two an art-house film with a small but devoted audience.