Ads That Zap the Viewers

Iria · Mar 8, 2007, 05:05 AM

Source: PC World
_________
I was hungry and it had started to rain when my mobile phone buzzed to tell me I could now buy sugar in a hermetically sealed packet. A picture on my phone's screen of a goldfish swimming past the cheery new packaging drove the point home.

Suddenly, I had a craving for fried fish in sweet-and-sour sauce. Pushed by some strange urge to seek out a Chinese restaurant, I looked around and saw the same goldfish staring down at me from a nearby billboard.

The message, zapped to my phone over a Bluetooth wireless connection from a billboard near Opera in central Paris, is part of a new service called Chrono Connect offered by French advertising company JCDecaux SA.

Mar 8, 2007, 05:05 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Ads That Zap the Viewers Source: PC World _________ I was hungry and it had started to rain when my mobile phone buzzed to tell me I could now buy sugar in a hermetically sealed packet. A picture on my phone's screen of a goldfish swimming past the cheery new packaging drove the point home. Suddenly, I had a craving for fried fish in sweet-and-sour sauce. Pushed by some strange urge to seek out a Chinese restaurant, I looked around and saw the same goldfish staring down at me from a nearby billboard. The message, zapped to my phone over a Bluetooth wireless connection from a billboard near Opera in central Paris, is part of a new service called Chrono Connect offered by French advertising company JCDecaux SA.