How Google Could Lose $2.1 Billion. Or Not.

Vikingod · Mar 24, 2007, 08:53 PM

Source: InformationWeek
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Google's advertisers mostly don't know what they're doing and, if they did, Google could lose as much as $2.1 billion in revenue, according to Jon Morris, founder of search engine marketing (SEM) company Internet Marketing Initiative.

Online advertisers can spend 30% less and still get the same results if they work with a capable SEM firm, Morris said. By Morris' estimate, only about 30% of Internet advertisers understand the intricacies of adverting analytics or are working with an SEM company. That leaves 70% wasting money.

Mar 24, 2007, 08:53 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,187 Rep Power: 109 System Specs	How Google Could Lose $2.1 Billion. Or Not. Source: InformationWeek __________ Google's advertisers mostly don't know what they're doing and, if they did, Google could lose as much as $2.1 billion in revenue, according to Jon Morris, founder of search engine marketing (SEM) company Internet Marketing Initiative. Online advertisers can spend 30% less and still get the same results if they work with a capable SEM firm, Morris said. By Morris' estimate, only about 30% of Internet advertisers understand the intricacies of adverting analytics or are working with an SEM company. That leaves 70% wasting money. __________________ *How You Can Help DriverHeaven By Using Digg*