Rivals tune in as EMI digital experiment starts

Iria · Apr 3, 2007, 04:30 PM

Source: Reuters
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LONDON (Reuters) - EMI is taking a risk in becoming the first music major to ditch anti-piracy software on its digital music, but its larger rivals could be better placed to ultimately reap any rewards.

The music industry has used Digital Rights Management or DRM as the cornerstone in its fight against illegal downloading but its critics argue that it imposes too many restrictions on the consumer and therefore hinders legal digital sales.

In response, EMI, which has already issued two profit warnings this year, said it would put an improved sound quality version of its music online without protection.

Apr 3, 2007, 04:30 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Rivals tune in as EMI digital experiment starts Source: Reuters _______ LONDON (Reuters) - EMI is taking a risk in becoming the first music major to ditch anti-piracy software on its digital music, but its larger rivals could be better placed to ultimately reap any rewards. The music industry has used Digital Rights Management or DRM as the cornerstone in its fight against illegal downloading but its critics argue that it imposes too many restrictions on the consumer and therefore hinders legal digital sales. In response, EMI, which has already issued two profit warnings this year, said it would put an improved sound quality version of its music online without protection.