Dell Considers Channel Sales

Iria · May 1, 2007, 03:25 AM

Source: PC World
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Dell Inc. CEO Michael Dell has dropped his biggest hint yet that the PC vendor is looking at an indirect channel.

In a leaked internal memo to staff, Dell listed several key steps the company would need to take in order to retain a dominant position in the PC market. One of these was to pursue new opportunities outside of its direct sales strategy.

Tipstaff · May 1, 2007, 07:36 AM

??

Dell already has an "informal" reseller channel, so, how much more indirect can they get? Making it an official informal indirect channel program?

I remember this very thing being brought up... wow.. actually, it was exactly one year ago, and Dell claimed they were "...a direct sales company only", however in the same breath they said, "...we won't turn away from indirect sales either."

If they do implement an official program, you watch, a year later they'll cancel it just like they did with their "unbranded" Dell program (which, btw, was an indirect reseller program too).

May 1, 2007, 03:25 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Dell Considers Channel Sales Source: PC World _________ Dell Inc. CEO Michael Dell has dropped his biggest hint yet that the PC vendor is looking at an indirect channel. In a leaked internal memo to staff, Dell listed several key steps the company would need to take in order to retain a dominant position in the PC market. One of these was to pursue new opportunities outside of its direct sales strategy.

May 1, 2007, 07:36 AM	#2
Tipstaff HardwareHeaven Extreme Member Join Date: Jul 2002 Location: Real capital of Canada: Torauna Posts: 6,773 Rep Power: 191 System Specs	?? Dell already has an "informal" reseller channel, so, how much more indirect can they get? Making it an official informal indirect channel program? I remember this very thing being brought up... wow.. actually, it was exactly one year ago, and Dell claimed they were "...a direct sales company only", however in the same breath they said, "...we won't turn away from indirect sales either." If they do implement an official program, you watch, a year later they'll cancel it just like they did with their "unbranded" Dell program (which, btw, was an indirect reseller program too). __________________ Portal: The Flash Version _________________________________ Brain: So, you sacked the cocky khaki Kicky Sack sock plucker? Mr. Sackett: The second cocky khaki Kicky Sack sock plucker I've sacked since the sixth sitting sheet slitter got sick.