Google may use games to analyse net users

Iria · May 14, 2007, 11:03 PM

Source: Guardian Unlimited
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Internet giant Google has drawn up plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games.

The company thinks it can glean information about an individual's preferences and personality type by tracking their online behaviour, which could then be sold to advertisers. Details such as whether a person is more likely to be aggressive, hostile or dishonest could be obtained and stored for future use, it says.

May 14, 2007, 11:03 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Google may use games to analyse net users Source: Guardian Unlimited ________ Internet giant Google has drawn up plans to compile psychological profiles of millions of web users by covertly monitoring the way they play online games. The company thinks it can glean information about an individual's preferences and personality type by tracking their online behaviour, which could then be sold to advertisers. Details such as whether a person is more likely to be aggressive, hostile or dishonest could be obtained and stored for future use, it says. Last edited by Iria; May 14, 2007 at 11:15 PM.