'It's a wi-fi network - and it's an ad'

Iria · Jun 3, 2007, 02:17 PM

Source: Silicon.com
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Wi-fi networks in the UK will increasingly be used not just as a way to get those with laptops, PDAs and other devices onto the internet but as a way to bring more business to websites or physical premises through advertising.

In the latest report from Kaspersky Lab, Wardriving in London 2007, the Russian company mentions a growing trend for what it terms 'subliminal advertising'.

The report says: "Every client attempting to connect to a network will look at the list of accessible networks. Using web addresses as hotspot names can serve as an additional means of attracting new clients to the site."

Jun 3, 2007, 02:17 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	'It's a wi-fi network - and it's an ad' Source: Silicon.com _______ Wi-fi networks in the UK will increasingly be used not just as a way to get those with laptops, PDAs and other devices onto the internet but as a way to bring more business to websites or physical premises through advertising. In the latest report from Kaspersky Lab, Wardriving in London 2007, the Russian company mentions a growing trend for what it terms 'subliminal advertising'. The report says: "Every client attempting to connect to a network will look at the list of accessible networks. Using web addresses as hotspot names can serve as an additional means of attracting new clients to the site."