Yahoo launches customizable ad tool

Iria · Jul 2, 2007, 07:01 PM

Source: News.com
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Yahoo just upped the ante in the display advertising space.

On Monday the Web giant launched a new display advertising product called SmartAds, which allows marketers to offer ads that are customized according to the Web surfer's age, gender, location and online activities.

For instance, instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer, along with information on the types of Priuses in stock and their purchase price. The ad, which is configured on the fly, could also feature a background color targeted for women in her age range, as well as a Golden Gate Bridge logo.

bug77 · Jul 2, 2007, 07:04 PM

Great. Just what we desperately needed.

Jul 2, 2007, 07:01 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Yahoo launches customizable ad tool Source: News.com _______ Yahoo just upped the ante in the display advertising space. On Monday the Web giant launched a new display advertising product called SmartAds, which allows marketers to offer ads that are customized according to the Web surfer's age, gender, location and online activities. For instance, instead of just seeing a generic ad for a Toyota Prius, a woman in San Francisco who conducts research on hybrid cars on Yahoo Autos could be served an ad for a local San Francisco dealer, along with information on the types of Priuses in stock and their purchase price. The ad, which is configured on the fly, could also feature a background color targeted for women in her age range, as well as a Golden Gate Bridge logo.

Jul 2, 2007, 07:04 PM	#2
bug77 DriverHeaven Senior Member Join Date: Oct 2003 Location: around Posts: 792 Rep Power: 0	Great. Just what we desperately needed.