Nielsen to rank Web sites by visit lengths

Vikingod · Jul 10, 2007, 02:22 PM

Source: MSNBC
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A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.

The move by Nielsen/NetRatings, expected to be announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful.

Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.

Jul 10, 2007, 02:22 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	Nielsen to rank Web sites by visit lengths Source: MSNBC _____________ A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites. The move by Nielsen/NetRatings, expected to be announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful. Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular.