Time Warner's AOL to buy ad firm Tacoda

Iria · Jul 24, 2007, 04:19 PM

Source: Reuters
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NEW YORK, July 24 (Reuters) - Time Warner Inc.'s AOL unit said on Tuesday it has agreed to buy Tacoda, an online advertising company that uses behavioral targeting techniques to track Web user habits.

The deal is the latest acquisition by AOL to bolster its online advertising tools following its decision to move away from its Internet access business and instead offer consumers free services supported by ads.

Jul 24, 2007, 04:19 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Time Warner's AOL to buy ad firm Tacoda Source: Reuters _______ NEW YORK, July 24 (Reuters) - Time Warner Inc.'s AOL unit said on Tuesday it has agreed to buy Tacoda, an online advertising company that uses behavioral targeting techniques to track Web user habits. The deal is the latest acquisition by AOL to bolster its online advertising tools following its decision to move away from its Internet access business and instead offer consumers free services supported by ads.