YouTube to help find 'Hottest Mom in America'

Iria · Jul 27, 2007, 04:48 AM

Source: News.com
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Going to a dermatologist for antiwrinkle injections is not just for women on Park Avenue, according to the maker of a cosmetic wrinkle filler. Middle-income women can enjoy youthful skin, too, the company's new advertisements suggest.

Medicis Pharmaceutical Corporation, which makes medical and aesthetic products for the skin, introduced a multimedia campaign this week to promote Restylane, a dermal injection that reduces the appearance of wrinkles. It is the first time that the company, which says that Restylane is the top-selling in its category, has marketed the product directly to consumers.

A television spot, which is being shown on cable channels like Lifetime, depicts the before-and-after results of an actual patient, and the mental musings of actresses (playing Restylane patients) who discuss the joys of looking younger (which include a good deal of male attention).

A second component of the campaign is a video skit on YouTube, capturing a woman's 50th birthday party. While her son compiles a video birthday card, the mother is caught on a couch smooching with a younger man.

Jul 27, 2007, 04:48 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	YouTube to help find 'Hottest Mom in America' Source: News.com _________ Going to a dermatologist for antiwrinkle injections is not just for women on Park Avenue, according to the maker of a cosmetic wrinkle filler. Middle-income women can enjoy youthful skin, too, the company's new advertisements suggest. Medicis Pharmaceutical Corporation, which makes medical and aesthetic products for the skin, introduced a multimedia campaign this week to promote Restylane, a dermal injection that reduces the appearance of wrinkles. It is the first time that the company, which says that Restylane is the top-selling in its category, has marketed the product directly to consumers. A television spot, which is being shown on cable channels like Lifetime, depicts the before-and-after results of an actual patient, and the mental musings of actresses (playing Restylane patients) who discuss the joys of looking younger (which include a good deal of male attention). A second component of the campaign is a video skit on YouTube, capturing a woman's 50th birthday party. While her son compiles a video birthday card, the mother is caught on a couch smooching with a younger man.