Internet Advertising Will Soon Top Newspapers, Study Finds

Iria · Aug 9, 2007, 10:25 PM

Source: Information Week
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Consumers are spending less time with media and businesses are spending more, according to a report released by private equity firm Veronis Suhler Stevenson (VSS). If current trends continue, Internet advertising will eclipse newspapers as the largest advertising medium by 2011.

Overall, communications spending increased 6.8% in 2006 to a record $885.2 billion, outpacing GDP growth for the fourth time in five years, the report says. VSS projects that the communications industry will grow 6.4% this year and will continue to do so at a compound annual growth rate of 6.7% through 2011. This would make communications the third fastest growing sector of the U.S. economy.

Aug 9, 2007, 10:25 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Internet Advertising Will Soon Top Newspapers, Study Finds Source: Information Week ______ Consumers are spending less time with media and businesses are spending more, according to a report released by private equity firm Veronis Suhler Stevenson (VSS). If current trends continue, Internet advertising will eclipse newspapers as the largest advertising medium by 2011. Overall, communications spending increased 6.8% in 2006 to a record $885.2 billion, outpacing GDP growth for the fourth time in five years, the report says. VSS projects that the communications industry will grow 6.4% this year and will continue to do so at a compound annual growth rate of 6.7% through 2011. This would make communications the third fastest growing sector of the U.S. economy.