MTV and Real to join forces against Apple's iTunes

Vikingod · Aug 21, 2007, 02:34 PM

Source: AppleInsider
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Citing people familiar with the matter, the financial paper said MTV and RealNetworks (which runs subscription digital music service Rhapsody), will band together (subscription required) with the common goal of taking on Apple Inc.'s iTunes Store.

As part of the deal, MTV will reportedly ditch its MTV Urge download service that it launched last year alongside Microsoft Corp.

Meanwhile, the Journal reported that the new service between MTV and Real will tap wireless provider Verizon Wireless to help supply mobile content to users.

calidan · Aug 21, 2007, 05:29 PM

Over on TG Daily they mention MTV as a "sheer marketing horsepower." Yeah, right. If they couldn't make it with Urge, what makes them think they make it with Real? How long has Urge been open? What does this mean for people that have a Zune?

Aug 21, 2007, 02:34 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	MTV and Real to join forces against Apple's iTunes Source: AppleInsider ____________ Citing people familiar with the matter, the financial paper said MTV and RealNetworks (which runs subscription digital music service Rhapsody), will band together (subscription required) with the common goal of taking on Apple Inc.'s iTunes Store. As part of the deal, MTV will reportedly ditch its MTV Urge download service that it launched last year alongside Microsoft Corp. Meanwhile, the Journal reported that the new service between MTV and Real will tap wireless provider Verizon Wireless to help supply mobile content to users.

Aug 21, 2007, 05:29 PM	#2
calidan Frozen in Carbonite Join Date: Mar 2003 Location: Kansas City, MO Posts: 1,409 Rep Power: 0 System Specs	Over on TG Daily they mention MTV as a "sheer marketing horsepower." Yeah, right. If they couldn't make it with Urge, what makes them think they make it with Real? How long has Urge been open? What does this mean for people that have a Zune? __________________ Steam Community :: ID :: calidan "Don't try to be like Jackie. There is only one Jackie.... Study computers instead." - Jackie Chan