Facebook Kicks Tires on Targeted Ad Plan

Iria · Aug 27, 2007, 06:35 PM

Source: TechNewsWorld
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Facebook has briefed several major advertisers and analysts on its planned advertising system that would allow marketers to tailor ads for the site's customers. Among the companies briefed are General Motors and Pepsi. "The opportunity to target: That's what we're here for," says John Vail, director of interactive marketing at Pepsi, a Facebook advertiser since last fall.

Aug 27, 2007, 06:35 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	Facebook Kicks Tires on Targeted Ad Plan Source: TechNewsWorld ________ Facebook has briefed several major advertisers and analysts on its planned advertising system that would allow marketers to tailor ads for the site's customers. Among the companies briefed are General Motors and Pepsi. "The opportunity to target: That's what we're here for," says John Vail, director of interactive marketing at Pepsi, a Facebook advertiser since last fall.