AMD licenses graphics technology to Freescale

Vikingod · Sep 18, 2007, 01:39 AM

Press Release: AMD
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AMD today announced it will license unique 2D and 3D graphics technology to Freescale Semiconductor, a global leader in mobile and multimedia platform solutions.

Freescale will incorporate AMD’s best-in-class, industry-standard OpenGL ES 2.0 and OpenVG 1.0 graphics core technologies in its i.MX applications processors. AMD’s graphics technology is optimized to deliver superior battery life and visually stunning performance for key mobile applications such as gaming, navigation and user interfaces. i.MX processors with this graphics technology will be available for portable media players, portable navigation, home electronics and automotive infotainment applications.

“The adoption of AMD graphics technology by a world-leading semiconductor supplier validates our belief that thrilling graphics and attractive user interfaces are driving growth and revenues throughout the wireless industry,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group. “By licensing AMD’s leading technology, Freescale can leverage our patented Unified Shader Architecture and the only native vector graphics hardware solution to offer their OEM customers outstanding graphics functionality.”

Sep 18, 2007, 01:39 AM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	AMD licenses graphics technology to Freescale Press Release: AMD ____________ AMD today announced it will license unique 2D and 3D graphics technology to Freescale Semiconductor, a global leader in mobile and multimedia platform solutions. Freescale will incorporate AMD’s best-in-class, industry-standard OpenGL ES 2.0 and OpenVG 1.0 graphics core technologies in its i.MX applications processors. AMD’s graphics technology is optimized to deliver superior battery life and visually stunning performance for key mobile applications such as gaming, navigation and user interfaces. i.MX processors with this graphics technology will be available for portable media players, portable navigation, home electronics and automotive infotainment applications. “The adoption of AMD graphics technology by a world-leading semiconductor supplier validates our belief that thrilling graphics and attractive user interfaces are driving growth and revenues throughout the wireless industry,” said Adrian Hartog, senior vice president and general manager of AMD’s Consumer Electronics Group. “By licensing AMD’s leading technology, Freescale can leverage our patented Unified Shader Architecture and the only native vector graphics hardware solution to offer their OEM customers outstanding graphics functionality.”