Source: Yahoo
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NEW YORK - Radio advertisers who for years complained about the low-tech way of tracking listeners are getting what they asked for and more: Electronic ratings are delivering more accurate counts, but are also upending basic assumptions about the industry.
Though the new technology shows more people are tuning in, it also found listening habits to be far different than expected. "Morning drive" isn't as important as it seemed. And some formats are faring better than others, contributing to several stations switching to higher-rated genres like rock.
Sep 28, 2007, 06:50 PM
