Source: AnandTech
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The last three months have seen the overclocking enthusiast sector bombarded with motherboards based around the Intel Bearlake (P35) chipset. While it has become an expectation for many to see boards from the main players up front and ready to go at product launch, early adopters have naturally expected DFI to be fashionably late to the ball with their own LANParty series offering. In terms of business, the enthusiast sector is an area of the retail market where being late does not earn the "money shot"; vital sales are lost in delays, no matter how good the product is - the delay is costly. So costly that many of the leading players in the once hot AMD S939 sector such as DFI, abit, MSI, Albatron, Chaintech, Shuttle, and EPoX have seen their market shares dwindle (sometimes drastically to the point of not being around anymore) since the introduction of the Core 2 Duo from Intel and the resulting market switch by the enthusiasts to the blue camp.