The Breakup: NBC Wanted a Slice of iPod Revenue

Vikingod · Oct 31, 2007, 01:04 PM

Source: DailyTech
__________
The story of NBC and iTunes' breakup is well known to DailyTech regulars. Back in August DailyTech first reported the split. It then went on to cover Apple's decision to prematurely drop its contract with NBC, which would have last until year's end.
The coverage included a blast at NBC in which Apple alleged that the split resulted from NBC's greed $4.99 per episode pricing demands. NBC fired back, finding a new home at Amazon's new Unbox download service.

NBC previously stated that it wanted to be able to offer free pilot episodes, control the packaging of content and have more flexibility in pricing. It also wanted additional protection from piracy. It stated that Apple was unwilling to work with it on these issues.

thunderclap · Oct 31, 2007, 02:01 PM

Can't blame Apple for saying no to this. Why should NBC get a cut of iPod sales? They didn't invent it. They didn't invest in its development or production.

Oct 31, 2007, 01:04 PM	#1
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,197 Rep Power: 112 System Specs	The Breakup: NBC Wanted a Slice of iPod Revenue Source: DailyTech __________ The story of NBC and iTunes' breakup is well known to DailyTech regulars. Back in August DailyTech first reported the split. It then went on to cover Apple's decision to prematurely drop its contract with NBC, which would have last until year's end. The coverage included a blast at NBC in which Apple alleged that the split resulted from NBC's greed $4.99 per episode pricing demands. NBC fired back, finding a new home at Amazon's new Unbox download service. NBC previously stated that it wanted to be able to offer free pilot episodes, control the packaging of content and have more flexibility in pricing. It also wanted additional protection from piracy. It stated that Apple was unwilling to work with it on these issues.

Oct 31, 2007, 02:01 PM	#2
thunderclap HardwareHeaven Addict Join Date: Jun 2007 Location: Chicago, IL Posts: 348 Rep Power: 34	Can't blame Apple for saying no to this. Why should NBC get a cut of iPod sales? They didn't invent it. They didn't invest in its development or production. __________________ Marc B. Genrefinity.net - Your source for all things in the horror, science fiction and fantasy genres