Microsoft to serve ads on Viacom sites

**MIG-31** · Dec 19, 2007, 05:43 PM

Source: Yahoo
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NEW YORK - The media company that owns MTV, Nickelodeon and Paramount Pictures said Wednesday that it will now advertise online through Microsoft Corp. as part of a larger deal.

The five-year deal, whose financial terms weren't disclosed, is a victory for Microsoft's online ad-serving platform called Atlas, which it acquired in May — and a loss for DoubleClick, Viacom Inc.'s former online ad server, which is being acquired by Microsoft rival Google Inc.

Dec 19, 2007, 05:43 PM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,854 Rep Power: 471 System Specs	Microsoft to serve ads on Viacom sites Source: Yahoo ______________ NEW YORK - The media company that owns MTV, Nickelodeon and Paramount Pictures said Wednesday that it will now advertise online through Microsoft Corp. as part of a larger deal. The five-year deal, whose financial terms weren't disclosed, is a victory for Microsoft's online ad-serving platform called Atlas, which it acquired in May — and a loss for DoubleClick, Viacom Inc.'s former online ad server, which is being acquired by Microsoft rival Google Inc. __________________ Please Post Your News Submissions Here