DH Interview with Giuseppe Amato, AMD Technical Director sales and marketing EMEA

Zardon · Jan 3, 2008, 10:58 PM

Read the full interview here
_______________________

We recently had the chance to sit and chat with Giuseppe Amato and we asked him some questions about AMD's strategy.

Driver Heaven: Since the release of the Core 2 Duo platform Intel has been doing really well in the enthusiast and mobile processor market. Do you see yourself creating a killer product in the near future that could do the same for you?

Giuseppe: In the mobile space AMD had a very strong 2007 and we have our sights set even higher for 2008 with the release of the Puma platform in 1H 2008. Puma will raise the bar in platform performance per watt with more visual computing performance than any other mobile platform.

In the desktop segment we will continue to work to increase the frequency and performance of Phenom but the focus is really on the platform proposition. While our competitor would prefer to keep the performance argument on CPU Ghz we would challenge users to look at the complete picture with technologies like CrossFireX that allow you to significantly scale enthusiast gaming performance for an incremental GPU investment. While the CPU is an important part of the equation the GPU is really what defines the experience in the high-resolution HD gaming world.

Erroneus · Jan 4, 2008, 01:56 AM

Quote:

While our competitor would prefer to keep the performance argument on CPU Ghz we would challenge users to look at the complete picture with technologies like CrossFireX that allow you to significantly scale enthusiast gaming performance for an incremental GPU investment. While the CPU is an important part of the equation the GPU is really what defines the experience in the high-resolution HD gaming world.

Because running af CrossfireX system will for sure give alot performance per watt.. oh wait.

If AMD believe going crazy with multiple units is the way to go, they should wake up and take a look at what happend with 3DFX.

Vikingod · Jan 4, 2008, 02:10 AM

I disagree Erroneus. The GPU landscape (the market, the technological capabilities, GPU utility) are totally different today than they were back then. I for one think AMD's take is a step in the right direction.

**kris23** · Jan 4, 2008, 05:44 AM

if they got good drivers then they'll kill in the market

they will only need a competent CPU after that, i hope 9900 is a decent chip....

LukeK · Jan 4, 2008, 07:55 PM

ermm. I thought the responses were a bit "pr"ish, and he intentionally seemed to avoid answering directly. Can't say I blame him after 2007

I really liked the previous Roy Taylor interview on DH, the guy seemed to have a bit of a personality, sometimes I feel that these suits are reading from a cue card.

Good questions though, just wish we got more honest answers.

germanjulian · Jan 5, 2008, 05:13 PM

i also think they are going into the right direction... its all about the business and normal home user market, one motherboard with intigrated everything and good performance at a cheap price seems good enough for me.

me with my graphics card... sigh* I rather have 1 less fan in my system

ET3D · Jan 7, 2008, 11:23 AM

Sounded mostly like PR speak (not wanting to admit that Intel has better performance and that it's important). The last answer was informative, and I liked that.

I don't disagree, BTW, that taking the low end integrated throne from Intel is not a worthy goal. I just hope that AMD does come up with CPU's and GPU's that can compete with Intel and NVIDIA in speed.

Jan 3, 2008, 10:58 PM	#1
Zardon DriverHeaven Founder Join Date: May 2002 Posts: 32,480 Rep Power: 177	DH Interview with Giuseppe Amato, AMD Technical Director sales and marketing EMEA Read the full interview here _______________________ We recently had the chance to sit and chat with Giuseppe Amato and we asked him some questions about AMD's strategy. Driver Heaven: Since the release of the Core 2 Duo platform Intel has been doing really well in the enthusiast and mobile processor market. Do you see yourself creating a killer product in the near future that could do the same for you? Giuseppe: In the mobile space AMD had a very strong 2007 and we have our sights set even higher for 2008 with the release of the Puma platform in 1H 2008. Puma will raise the bar in platform performance per watt with more visual computing performance than any other mobile platform. In the desktop segment we will continue to work to increase the frequency and performance of Phenom but the focus is really on the platform proposition. While our competitor would prefer to keep the performance argument on CPU Ghz we would challenge users to look at the complete picture with technologies like CrossFireX that allow you to significantly scale enthusiast gaming performance for an incremental GPU investment. While the CPU is an important part of the equation the GPU is really what defines the experience in the high-resolution HD gaming world.

Jan 4, 2008, 02:10 AM	#3
Vikingod Int'l Fish Liaison Join Date: Jul 2004 Location: By the light of lamp I sit and type... Posts: 16,187 Rep Power: 109 System Specs	I disagree Erroneus. The GPU landscape (the market, the technological capabilities, GPU utility) are totally different today than they were back then. I for one think AMD's take is a step in the right direction. __________________ *How You Can Help DriverHeaven By Using Digg*

Jan 4, 2008, 05:44 AM	#4
kris23 Going Insane..... Join Date: Dec 2006 Location: Los Angeles Posts: 5,990 Rep Power: 121 System Specs	if they got good drivers then they'll kill in the market they will only need a competent CPU after that, i hope 9900 is a decent chip.... __________________ Hardwareheaven Super-Moderator Building a new computer system and not sure where to start? Click Here! last updated (5/18/11) Rosewill FUTURE case replaces CM 690 II with its greater interior length. Building a PC: Step by Step Guide Written by Kristopher Pedemonte and Nathan Marks-Forder Edited by Allan Campbell Questions or Comments? feel free to post them in the forums!

Jan 5, 2008, 05:13 PM	#6
germanjulian Back in London Join Date: Jul 2003 Location: London Posts: 1,797 Rep Power: 0	i also think they are going into the right direction... its all about the business and normal home user market, one motherboard with intigrated everything and good performance at a cheap price seems good enough for me. me with my graphics card... sigh* I rather have 1 less fan in my system __________________ /\|\ Asus P5W DH Deluxe, Intel C2D E6600, 2GB Corsair XMS2-6400C4 DDR2, E-VGA GeForce 7800 GT, Creative X-Fi Extreme Music, 500GB Seagate 7200.10 SATA, Lian Li PC-V1100 Aluminum Case Black, etc. http://germanjulian.com /\|\

Jan 4, 2008, 07:55 PM	#5
LukeK DriverHeaven Lover Join Date: Dec 2002 Posts: 158 Rep Power: 59	ermm. I thought the responses were a bit "pr"ish, and he intentionally seemed to avoid answering directly. Can't say I blame him after 2007 I really liked the previous Roy Taylor interview on DH, the guy seemed to have a bit of a personality, sometimes I feel that these suits are reading from a cue card. Good questions though, just wish we got more honest answers.

Jan 7, 2008, 11:23 AM	#7
ET3D Hopeless Dreamer Join Date: Aug 2003 Location: Dreamland, near the pool of infinite graphics cards Posts: 3,055 Rep Power: 103 System Specs	Sounded mostly like PR speak (not wanting to admit that Intel has better performance and that it's important). The last answer was informative, and I liked that. I don't disagree, BTW, that taking the low end integrated throne from Intel is not a worthy goal. I just hope that AMD does come up with CPU's and GPU's that can compete with Intel and NVIDIA in speed.