At Yahoo, a need to hit refresh

Iria · Jan 28, 2008, 03:09 PM

Source: News.com
__________
If Yahoo could be placed on a psychiatrist's couch, the Internet giant would be told it was suffering from an identity crisis.

For nearly 10 years, Yahoo has delivered Web services to millions of people daily, and in the process made billions of dollars. But somewhere along the way, it has become mired in bureaucracy and an embarrassing inability to respond to more nimble (though considerably larger) Google. The question for Yahoo now: how do you reinvent a corporate culture and find a way to get an estimated 14,000 employees working on innovative projects once again?

Jan 28, 2008, 03:09 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	At Yahoo, a need to hit refresh Source: News.com __________ If Yahoo could be placed on a psychiatrist's couch, the Internet giant would be told it was suffering from an identity crisis. For nearly 10 years, Yahoo has delivered Web services to millions of people daily, and in the process made billions of dollars. But somewhere along the way, it has become mired in bureaucracy and an embarrassing inability to respond to more nimble (though considerably larger) Google. The question for Yahoo now: how do you reinvent a corporate culture and find a way to get an estimated 14,000 employees working on innovative projects once again?