ABC Announces Life Support for the Ad: Fast-Forward-Disabled Video-on-Demand

Iria · Feb 26, 2008, 07:00 AM

Ads are dying. The TiVo and other DVRs have made the death of the standard commercial inevitable, given enough time. In fact, over a year and a half ago, I wrote that Mike Shaw, ABC president of advertising sales said, "I would love it if the MSOs (basically, a company like Comcast), during the deployment of the new DVRs they're putting out there, would disable the fast-forward [button]."

ABC's figured out how to do that, while keeping affiliates happy, and masking it as a win for consumers.

Monday ABC announced a service that will allow consumers to get free Video-on-Demand (VOD) but only of ABC network shows, and with fast-forwarding disabled.
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Source: Tech-Ex

Feb 26, 2008, 07:00 AM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 87	ABC Announces Life Support for the Ad: Fast-Forward-Disabled Video-on-Demand Ads are dying. The TiVo and other DVRs have made the death of the standard commercial inevitable, given enough time. In fact, over a year and a half ago, I wrote that Mike Shaw, ABC president of advertising sales said, "I would love it if the MSOs (basically, a company like Comcast), during the deployment of the new DVRs they're putting out there, would disable the fast-forward [button]." ABC's figured out how to do that, while keeping affiliates happy, and masking it as a win for consumers. Monday ABC announced a service that will allow consumers to get free Video-on-Demand (VOD) but only of ABC network shows, and with fast-forwarding disabled. __________ Source: Tech-Ex