HBO Comes to iTunes as Apple Caves on Pricing

Iria · May 13, 2008, 06:09 PM

Apple has been adamant about pricing of videos on iTunes, and in fact that's one of the reasons that NBC left the iTunes store and eventually wound up at the Zune Marketplace. But now it appears they have become more flexible, as HBO and Apple announced on Tuesday that HBO shows are now available on iTunes - and some are priced above the $1.99 price Apple had previously set as a ceiling.
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Source: Tech-Ex

May 13, 2008, 06:09 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	HBO Comes to iTunes as Apple Caves on Pricing Apple has been adamant about pricing of videos on iTunes, and in fact that's one of the reasons that NBC left the iTunes store and eventually wound up at the Zune Marketplace. But now it appears they have become more flexible, as HBO and Apple announced on Tuesday that HBO shows are now available on iTunes - and some are priced above the $1.99 price Apple had previously set as a ceiling. _________ Source: Tech-Ex