Borders returns to Web retailing after 7 years

**MIG-31** · May 27, 2008, 07:57 AM

DETROIT - Borders Group is jumping back into online retailing with a Web site designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide.

But after seven years paired with Amazon.com, analysts say it will be a challenge for the new Borders.com to step out of the shadow of the Web retailing giant.
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Source: Reuters

Iria · May 27, 2008, 09:44 PM

I'm not sure why they are even bothering. Do they think they have a chance vs. Amazon.com or even BN?

May 27, 2008, 07:57 AM	#1
MIG-31 HardwareHeaven News Mod Join Date: Dec 2002 Location: Nottingham,UK Posts: 56,854 Rep Power: 471 System Specs	Borders returns to Web retailing after 7 years DETROIT - Borders Group is jumping back into online retailing with a Web site designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide. But after seven years paired with Amazon.com, analysts say it will be a challenge for the new Borders.com to step out of the shadow of the Web retailing giant. ________________ Source: Reuters __________________ Please Post Your News Submissions Here

May 27, 2008, 09:44 PM	#2
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	I'm not sure why they are even bothering. Do they think they have a chance vs. Amazon.com or even BN?