Iria

It’s common knowledge that, when trying to find a true market leader in mid-market enterprise software, the “other” category is by far the largest, despite the efforts of Microsoft, SAP, Oracle, Lawson, Infor, and pretty much any vendor with dreams of high volume sales to capture true market dominance.

But a dominant position has already been established by the one vendor no one mentions in the surveys, mostly because that vendor’s products are so ubiquitous. The vendor is Microsoft, the product Excel, and in categories from business intelligence to supply chain management to CRM, the number one mid-market product is that little old spreadsheet. Which makes job #1 of every other software vendor to unseat this extremely well-entrenched incumbent. Or at least co-opt it.
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Source: ZDNet