It used to be that when you shopped for a motherboard you would find several of the same boards that would produce a wide variety of results. Performance would vary greatly between motherboard brands using the same chipset. You could wait for the reviews to come out and see that brand X was a 10% better performer than brand Z. That performance gap has seemed to close over the last couple of years. You still see some variance, but for the most part, boards are within what you could call a margin of error. Technology has also advanced to the point that what we have is faster than what we need. I mean, how fast does the average user need their computer to be? Does it matter whether Word opens in one second or two seconds? Me thinks not. The average user never notices the difference in normal day to day use.
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Source: Legit Reviews