Since 1989, ASUSTek has been forging motherboards that last years and years. Most of the original ASUS motherboards were rather ugly (brown), but focused towards stability and low costs. Personally, my first custom computer contained an ASUS P4B motherboard, and is still running to this day. With gaming computer cases focusing more these days on window panels and lighting, ASUS has dropped their brown boards for a deep black-blue in their new Maximus II, Striker II, and Crosshair II series motherboards. The new Republic of Gamers (ROG), is a division of ASUS dedicated to high performance motherboards.
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Review: Techware Labs