UK market gets shafted with 4870 X2 prices

Zardon · Aug 12, 2008, 10:55 AM

For those of you who haven't seen, today we published our review of the 4870 X2 over here. Interestingly we were told that the card would retail in the UK for around the £300-£320 mark.

Today we find out that stores like Overclockers are selling the cards for around the £390-£400 mark.

If you compare the USA prices of $549, this roughly translates that the UK punters are paying around $760 for a brand new 4870 X2 video card.

Obviously people living in the UK expect to pay a little extra, after all its not called "rip off Britain" for nothing, however this time i think the market differentials are just too great. Where can they justify this extra cost? retailer markups perhaps?

BlueMak · Aug 12, 2008, 12:08 PM

Can't say I am surprised. Be glad that they don't follow the usual $1=£1 rate.
I say in the EU and perhaps more than other places the UK, with each computer hardware sold they should at least take you out to dinner.
I just checked for the card in Greece but nothing is out yet. The regular 4870 is from 220-240 euros. About £190 I believe...

Ah, wait, I found one of the cards for sale here in Greece, for 449 euros=£351.
If I remember correctly, the 8800GTX was more expensive when first released, at least here.

Aug 12, 2008, 10:55 AM	#1
Zardon DriverHeaven Founder Join Date: May 2002 Posts: 32,480 Rep Power: 179	UK market gets shafted with 4870 X2 prices For those of you who haven't seen, today we published our review of the 4870 X2 over here. Interestingly we were told that the card would retail in the UK for around the £300-£320 mark. Today we find out that stores like Overclockers are selling the cards for around the £390-£400 mark. If you compare the USA prices of $549, this roughly translates that the UK punters are paying around $760 for a brand new 4870 X2 video card. Obviously people living in the UK expect to pay a little extra, after all its not called "rip off Britain" for nothing, however this time i think the market differentials are just too great. Where can they justify this extra cost? retailer markups perhaps?

Aug 12, 2008, 12:08 PM	#2
BlueMak HH's Asteroids' Dominator Join Date: Nov 2004 Location: Hellas->Macedonia->Thessaloniki Posts: 13,467 Rep Power: 349 System Specs	Can't say I am surprised. Be glad that they don't follow the usual $1=£1 rate. I say in the EU and perhaps more than other places the UK, with each computer hardware sold they should at least take you out to dinner. I just checked for the card in Greece but nothing is out yet. The regular 4870 is from 220-240 euros. About £190 I believe... Ah, wait, I found one of the cards for sale here in Greece, for 449 euros=£351. If I remember correctly, the 8800GTX was more expensive when first released, at least here. __________________ The people who are regarded as moral luminaries are those who forego ordinary pleasures themselves and find compensation in interfering with the pleasures of others(Bertrand Russell)"You go into Afghanistan, you got guys who slap women around for five years because they didn't wear a veil,You know, guys like that ain't got no manhood left anyway. So it's a hell of a lot of fun to shoot them." - Lt. Gen. James N. Mattis This is slavery, not to speak one's thought. [Euripides-The Phoenician Women (c.411-409 B.C.)] http://www.macedonia.info/FALLACIESANDFACTS.htm *Sic semper tyrannis.*