Apple's iPod event: 800-lb gorillas don't need buzz

Iria · Sep 11, 2008, 03:08 PM

Apple appears to be taking that old adage to heart as it concerns its iconic iPod lineup: if it ain't broke, don't fix it.

Tuesday's iPod event provided few surprises but reiterated Apple's commitment to making the kinds of incremental changes to its iPod lineup needed to stay on top of the competition and to keep customers coming back for more. New colorful iPod Nanos and a cheaper iPod Touch introduced by CEO Steve Jobs will be the centerpiece of the company's lineup for the holidays, which account for up to 40 percent of annual sales for iPods.
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Source: OneMoreThing

Sep 11, 2008, 03:08 PM	#1
Iria DriverHeaven Extreme Member Join Date: Apr 2004 Posts: 7,275 Rep Power: 89	Apple's iPod event: 800-lb gorillas don't need buzz Apple appears to be taking that old adage to heart as it concerns its iconic iPod lineup: if it ain't broke, don't fix it. Tuesday's iPod event provided few surprises but reiterated Apple's commitment to making the kinds of incremental changes to its iPod lineup needed to stay on top of the competition and to keep customers coming back for more. New colorful iPod Nanos and a cheaper iPod Touch introduced by CEO Steve Jobs will be the centerpiece of the company's lineup for the holidays, which account for up to 40 percent of annual sales for iPods. ______________ Source: OneMoreThing