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Online ad twist: Mind your own data

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Other Tech News The latest community based technology news from across the globe. (If you aren't a community newsposter then use the "Submit News" section.)

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Old Sep 14, 2008, 06:48 AM   #1
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Online ad twist: Mind your own data
A stealth start-up on Monday plans to take the wraps off a new advertising data exchange designed to connect publishers and advertisers so they can target ads to Web surfers. The privacy pitch: consumers can tweak the advertising data held about them.
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