Last month NVIDIA and its partners introduced a new product into the market known internally at NVIDIA as the GeForce GTX 260. One problem, that name was already taken by a GPU released in June. What NVIDIA had done was the same GPU core that existed in the original GTX 260 with 192 shader processors and bumped it up to 216 shaders to better compete with AMD's updated Radeon 4000-series of graphics cards. While NVIDIA seemed determined to call the product just "GTX 260" neither the press nor NVIDIA's partners seemed to fall for trick. Many went with call it the "GTX 270" or the "GTX 260+"; the latter got the biggest foot hold.
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Review: PC Perspective